I have already been on Facebook since 2006, Twitter since 2008 and used both platforms as a means to grow my supply company that I used to own. Yes, I even had a really active MySpace account. In the last 3 years, I have also been active at Google + and keep my LinkedIn profile updated quarterly. I also am active on YouTube. So let’s better understand and grow your business with Social Media.
So to start what is the point? Why spend time and effort with this? I do believe as an industry we are definitely slow to adapt most of the tools available to us with social outlets. If you appear at a number of the major players inside our industry very little time and effort is placed into social media. Social media does take lots of time and it’s hard to essentially see the results quickly. Also, for many inside our industry, we are more of an analog industry and are just now dealing with the digital age. Pad Printers are a prime example. Wonderful creative and talented people who stamp ink. They are able to make almost anything work, but ask a hardcore pad printer their thoughts on the digital sublimation systems is often “that horrible trouble creating machines can have a flying leap… ” However in the right environment with the right market, sublimation can be quite a savior for a pad printers business. So back to Social media…
So just why the do we must be on social media? 37 million people log onto to Facebook daily, and within the last 10 minutes, 40,250 Tweets have already been posted. What about Google +? Who do most many of us go to when we want to search for something on the web? You will find 5,922,000,000 (Yes that is 5.9 Billion) searches on Google per DAY. Google holds a staggering 67.6 percent of the U.S. internet search engine market share, based on the latest internet search engine market share figures for April 2014, released by comScore. Being on G+ and talking about search terms that are very important to your business as well as sharing links to your website on G+ correctly will help your search ranking. By improving your search ranking you could have a much better likelihood that someone goes to your website who is interested in these products and services you offer. Therefore the numbers are right. There’s an audience and chances are most of your customers are somewhere on social media waiting for you yourself to connect to them.
One other reason behind many of us could be the price. The cost can’t be beat… FREE! Being social is totally free and just does take time and effort. You will find things you are able to spend money linked to social media that’ll make things a little easier, but honestly people doing it right and spending the time needed don’t have to pay something to market their business and find new customers. What’re your alternatives to reaching your customers? You might exhibit at a trade show or home show or another event. Intend on spending $5,000 to $10,000 to essentially do this right, though. You might do internet advertising with banners or Google AdWords. Intend on spending $1,000 to $2,000 per month to obtain the kind of reach you will get with social media. You can put ads from the air, TV or even the area newspaper, but again each of them cost money, a commodity that most small businesses don’t have in abundance yet. Now using social media to improve the ROI (return on investment) for the aforementioned things is something you ought to be taking a look at doing. Let’s say you may spend the $5,000 to produce at a local home show, but by luck of the draw result in a large part behind the area loud mouth realtor and no one comes to see you. What about using social media to obtain people past the realtor with images of one’s booth, jokes in regards to the loud mouth realtor or otherwise. Be yourself and help people come find you.
Another plus is it is not one sided like many other marketing methods, you don’t need to be the only one growing your business with it. Real quality interaction is driven by your customers and potential customers. Your job is to foster interaction between your company and products. smm provider This isn’t the elevator pitch where you have 30 seconds to offer your goods and services, this is actually the time to share things that interest your customer and build a relationship that’ll turn them into lasting customers. Also, happy customer make the BEST salespeople so let them have an outlet to advocate for the brand by having a dynamic social media plan.
So what else can be carried out? With social media, you can even put it to use as a tool for Customer Service. Yes, I’m guilty of using our Twitter to vent my frustrations with poor service received by way of a company. I also act as alert to shouting out good customer care by companies via social media. Many companies have figured it out and do an excellent job of helping, supporting and looking after their customers with social media. Then you will find the examples of those who have made massive blunders. A business that many of us inside our industry might have heard about made the Inc. Magazines top 10 social media fails in 2014 for their posting of an image of the Challenger space shuttle exploding as a means of celebrating the 4th of July on their Tumblr page. They took a beating for it and the excuse was the social media manager was born following the Challenger disaster and didn’t know it absolutely was it was. On the flip side of this coin you have lots of companies inside our industry and beyond that have it and do a best wishes of interacting with their customers and making social media an important part of their customer care plan. For example, I’m a dedicated flyer on Southwest due to the help I received via their Twitter team when I was having some challenges traveling with my Autistic son. They sprang into action and made our journey a pleasing one and now I hardly fly anyone else. You certainly can do things like monitor for comments about your company or product and then just ensure you are doing the right thing on social media. You have to put yourself inside their shoes and wear your “empathy” hat when interacting with others on social media. Check your ego at the door!
Social media can also be used as a tool for research and product development. You can find a variety of information about your competitors, your customers and potential customers on social media. The key here is to just be the main conversation. You need to be a human, not really a Twitter Handle or even a Facebook Page. You have to provide something to obtain something. This means solving problems, giving tips and tricks, opening the curtain to who you are as an individual and company. Once you do this then you will get individuals to answer questions like “Do you prefer the black edge plaque with this design or the cherry edge plaque with a different design?” You can also learn if your competitor XYZ Company takes a long time to provide an item, or has other weaknesses that you might be able to make the most of by being a the main “group” on social media.
So as you will see if you ask me being part of social media can be quite a huge lift for your business and gives you a variety of tools not to only promote your business but to also understand and better service your customers. It is absolve to be part of it really takes time. But if you think in what your average day appears like, how often are you just reading the newest click bait article that your friend posted on Facebook or taking a look at the newest Disney quote on Twitter or other time wasting activity. You will want to take those 15 minutes and devote it to being active on social media in ways that discusses your business. What about encouraging your employees to be active on social media as it pertains to your business. All it takes is for the word to start spreading and you will see results. They won’t be huge or immediate, however, if the effort is put in and you are daily being a the main conversation where your customers have reached on social media, you will awaken in 6 months to per year and notice that it’s working.