Well, yes, but email marketing for newspapers is a wonderful method to engage and bring in new readers, and perhaps the only path for the print media to remain viable within an increasingly electronic age. You can find multiple ways where a newspaper’s email marketing campaign can increase readership, many of which tie into the objective of the newspaper-to deliver breaking news and features to its readers.
Let’s face it: The days of having the headlines when the paper lands on your doorstep at the crack of dawn are long gone. If television news and the advent of around-the-clock all-news networks such as for instance CNN began the downward spiral of newspapers, then a Internet hastened it. Nearly all of what is inside the newspaper is old news to anyone who picks it up.
But all is not lost for the written word. Email marketing for newspapers allows papers to share with subscribers of news almost as soon as it happens-even if the story is not yet ready for the web. naija news Send out a short blurb alerting subscribers and readers to the breaking news and tease the story that may soon appear on the website.
Most folks have their email open every time they are on the computer, meaning messages that are sent are apt to be read almost as soon as they are received. Informing readers of news as it is developing will also allow it to be far more likely they’ll rely on the newspaper as a reliable supply of information and rely upon it while the story continues to evolve. Successful email marketing for newspapers increase hits on the website (which is, more and more, the objective for the management behind the newspaper) while also encouraging readers to carry on picking right up the print product for more in-depth coverage.
The most effective part about email marketing for newspapers? It may often be planned out days or weeks in advance. There’s no predicting breaking “real world” news, obviously, but such endeavors allow newspapers to remain in touch with readers during major local and national sports which range from high school championship games to the Super Bowl or World Series. Use email marketing for newspapers to ensure subscribers know about these newsworthy events and know they could get from the newspaper the type of up-to-the-second updates they won’t be able to find anywhere else.
They are tough times for newspapers, that may never again enjoy the market dominance they enjoyed a generation or two ago. Newspapers will need to work increasingly hard-on an ever-shrinking budget-just to get a toehold in a media world growing more immediate by the day. But the application required for email marketing of newspapers is inexpensive to get and will probably pay dividends now and for a long time!
