There is no question that advertisement brings results and as a result, newspaper advertising metrics were created to guide companies what makes an advertisement effective. Simply putting one’s brand name and product on a piece of paper does not guarantee results. Tens of thousands of companies also advertise through newspapers, and yet, not them all have the expected results. With respect to the purpose, one can follow several guidelines or checklists to make sure that the advertising goal is achieved.
It should then be a given proven fact that for every metric measured, there are corresponding key performance indicators involved. This is a means of seeing the outcome of the advertising effort of the company. It is always essential for companies to measure how well and how effective an advertising project is. naija news With the science of statistics now, this may not be difficult to achieve. There are numerous ways to discover if the brand name is popular or not. This does not only apply to small companies.
As observed, even big names in any industry don’t stop advertising not only in print, but in addition in television, billboards, and other means of advertising, such as distribution of pamphlets. This is because advertising is a positive shot of putting one’s product on the map.
As always, the first thing that the company should consider is the size of the advertisement. Newspapers offer several sizes to suit the prevailing advertising budget of many institutions. One company can occupy the entire page or perhaps 50% of it. Some just take a fourth or an eighth of the page. It need not be mentioned that the size of the advertisement is definitely an indicator of how it will be seen. Small the size, the less likely it is that people will be aware of the advertisement. It is just a common behavior that people don’t read everything that is in the newspaper.
Another factor that should be a part of newspaper advertising metrics is the location. Sometimes, advertisements added to the front page are much more expensive. Some newspapers give you a classified ads section and the pricing is different. This is founded on studies dedicated to what individuals often read. If the advertisement is put in the show business section, the price can be apt to be different, especially when there is a hot gossip item going around. The hotter the headlines, the more expensive the ads will be.
Next in line for newspaper advertising metrics is the design. Should it be colored or black and white? Many companies attest to the fact colored advertisement on a black and white newspaper is favorable. This catches the interest of readers and there’s a guarantee that the advertisement will be scanned, or even read.
